100Plus is the leading AI-assisted Remote Patient Monitoring platform for physician practices.
The 100Plus solution empowers physicians and qualified providers to manage their patients with chronic conditions remotely, proactively engage them to avoid episodic care, and drive a higher quality of life.
I joined 100Plus as the company's first designer at the beginning of 2020. While challenging, this put me in an ideal position to lead the company's branding, marketing, and product offerings.
The 100Plus solution includes Esper, a powerful AI-assisted technology that acts as a virtual physician assistant to enable better care coordination and patient engagement.
The foundational product for 100Plus is the provider portal. It’s a solution that enables healthcare providers to remotely manage their patient’s chronic conditions while proactively supporting practices with patient outreach, enrollment, device setup and education, while ensuring patients stay compliant. The result is increased efficiency, higher patient adherence, fewer hospitalizations, and better patient outcomes.
The biggest need from a provider perspective is speed. They want to be able to access and interpret complex patient data as quickly as possible. In addition, providers want to be able to track and log time while reviewing their patients, as this is ultimately what creates profitability.
Working closely with the product team to conduct user testing and surveys, followed by curating and prioritizing feedback, we constantly evolved the platform to include new features and meet the changing needs of our users. As the sole designer I worked alongside engineering to scope product features, provide guidance and assets during the build phase.
Combining AI technology to boost patient adherence, with the advanced features of the portal, such as alert thresholds, review timer, call logging, and clinical notes, we were able to build a highly functional and class leading tool for physicians.
The patient portal is an online resource for reviewing health metrics, and tracking progress. While users are savvy when it comes to understanding their device readings, they are less so when it comes to using mobile platforms. This means we needed to distill the design down to the most relevant information, and present it in a clear way.
No previous version of the portal existed so I was given the opportunity to create the best initial version possible. Larger type sizes, a visual focus on the reading value, and familiar interactions work together to make the tool easy to use.
To help drive engagement we integrated our version of the game Wordle, which is made available after the patient takes a reading. The solutions are made up of words relevant to them and the 100Plus platform. In addition test activity, and streaks are shown to reflect how the patient is doing overall.
The existing site was propped up by a handful of people at different times to quickly get something online and meet the shifting marketing needs of the company at the time. This meant there was a lack of consistent and clear messaging, and the look and feel of the site felt disjointed and unfinished. In addition the engineering team was tasked with site maintenance so any changes or updates had to be done by them, with functionality constrained by the time and resources available.
My role for the project was to own the site end-to-end. This meant not only design, but also the build, and maintenance. I chose to switch the architecture of the site from Wordpress to Webflow, as this new platform is perfectly suited to the scope of the site, and offers speed and advanced design functionality.
I worked with the marketing team to shape the messaging of the site, quickly iterating on design to provide visuals and push the ideation process forward. Using Figma, and Webflow in conjunction was an amazingly fluid and collaborative workflow, reducing churn by giving full transparency into the status of the project.
I created a site design with a refined and sophisticated look and feel, with an emphasis on value propositions, and patient outcomes. Often the first point of contact for potential clients, and investors, the new site was a huge improvement in establishing our brand, and building trust.
With responsibility for the site being moved over to design and marketing, engineering was no longer required for site maintenance, freeing up their resources for core product development. Because of the closed loop between design and development, I was able to quickly implement updates to the site, and fulfill marketing requests often in less than a day.
The new site was extremely performant improving from 52 to 94 on the home page when measured using Google Page Insights rating, and the bounce rate reduced by 35% in less than a week after launch.
Often the domain of entire teams at larger companies, I took the initiative to design and build a design system. This investment helped speed product design iteration, ensure consistency, and support engineering during the handoff process.
Presentations are an essential tool for any business, and in our case the need to clearly present information and build trust with investors was paramount. I was able to provide the information architecture, and polish to bring this up to a high level.